Strategy Formulation Analysis With Company Implementation in Dealing With The Covid-19 Pandemi Situation

Abstrak

The Covid-19 virus which has swept the world and become a global pademic has changed the
world order. The reduced social economic activities of the community to reduce social interaction
that can accelerate the spread of the virus, resulting in a decline in the performance of economic
sectors. Many industries experience a decline in revenue and can result in further cessation of
company operations. The Covid-19 pandemic to date has not been able to predict how long it will
end which causes uncertainty about the future. In order for a company to continue to exist and
grow sustainably, it is very important to formulate a future strategy that is full of uncertainty. Pizza
Hut is one of the American restaurants and international franchises founded in 1958 in Wichita,
Kansas by Dan and Frank Carney. The company is known for its Italian-American food, including
pizza and pasta as well as side dishes and desserts. This research aims to implement marketing
strategies to achieve excellence in the midst of this pandemic. The results showed that the
marketing strategy used by Pizza Hut can increase sales volume by staying, even if selling on the
side of the road. As well as the presence of information technology provides many benefits for
Pizza HUT, such as being able to alleviate complex business activities as well as produce
information that is trustworthy, relevant on time, complete, understandable and tested in the
framework of planning, controlling and making management decisions. The results showed that
the marketing strategy used by Pizza Hut can increase sales volume by staying, even if selling on
the side of the road. As well as the presence of information technology provides many benefits for
Pizza HUT, such as being able to alleviate complex business activities as well as produce
information that is trustworthy, relevant on time, complete, understandable and tested in the
framework of planning, controlling and making management decisions. The results showed that
the marketing strategy used by Pizza Hut can increase sales volume by staying, even if selling on
the side of the road. As well as the presence of information technology provides many benefits for
Pizza HUT, such as being able to alleviate complex business activities as well as produce
information that is trustworthy, relevant on time, complete, understandable and tested in the
framework of planning, controlling and making management decisions