PENGARUH CUSTOMER RELATIONSHIP MARKETING DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN

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Published: Jul 27, 2022
Issue:
Vol 11 No 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
DOI: https://doi.org/10.34308/eqien.v11i1.730
Section:
Articles
Keywords:
Customer Relationship Marketing, Service Quality, Customer Satisfaction
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Main Article Content

Widya Syaraswati
Program Studi Manajemen Fakultas Ekonomi Dan Bisnis Universitas Esa Unggul
Satiti Handini
Program Studi Manajemen Fakultas Ekonomi Dan Bisnis Universitas Esa Unggul

Abstract

This study aims to determine and examine the effect of Customer Relationship Marketing and Service Quality on Customer Satisfaction. Samples were taken as many as 100 respondents using purposive sampling technique. The research data analysis method uses multiple linear regression analysis with the help of SPSS software applications. The results showed that the variables of Customer Relationship Marketing and Service Quality had a significant effect on customer satisfaction

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How to Cite
Syaraswati, W., & Handini, S. (2022). PENGARUH CUSTOMER RELATIONSHIP MARKETING DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN. Eqien - Jurnal Ekonomi Dan Bisnis, 11(1), 722 -. https://doi.org/10.34308/eqien.v11i1.730