Afra, S. and Iskandar, B. 2022. MEASURING CONSUMER REACTIONS TO AUGMENTED REALITY IN THE FITTING PROCESS IN BUYING ACCESSORIES USING IN-DEPTH INTERVIEW CASE STUDY OF INTERAXE.ID. Eqien - Jurnal Ekonomi dan Bisnis. 11, 1 (Jul. 2022), 1438 -. DOI:https://doi.org/10.34308/eqien.v11i1.875.